About The Journal
RADS Journal of Social Sciences and Business Management (JSSBM) is a refereed, bi- annual
journal of, Jinnah University for Women. The journal acts as a prospect for social scientists and
business management researchers to inspect and converse issues prevailing either locally or
globally. The methodical investigations about social & business phenomena in various contexts
is an endeavor to create awareness about the central issues confronting in social & business
arenas and to advocate solutions that are based on theoretical, methodological or empirical
research findings. JSSBM welcomes contributions from all around the world. A high-quality
Double Blind Peer review ensures its quality and original contributions in the field of social & business management.