About The Journal

RADS Journal of Social Sciences and Business Management (JSSBM) is a refereed, bi- annual

journal of, Jinnah University for Women. The journal acts as a prospect for social scientists and

business management researchers to inspect and converse issues prevailing either locally or

globally. The methodical investigations about social & business phenomena in various contexts

is an endeavor to create awareness about the central issues confronting in social & business

arenas and to advocate solutions that are based on theoretical, methodological or empirical

research findings. JSSBM welcomes contributions from all around the world. A high-quality

Double Blind Peer review ensures its quality and original contributions in the field of social & business management.